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Instagram followers – should influencers buy them for brand deals?

buy Instagram followers for small business

With the demand for such collaborations are looking for ways to increase their social media following and engagement rate. Before we delve into this topic, let’s first understand what buying Instagram follower’s means. It’s a practice an influencer pays for bots or fake accounts to follow them on the platform so that they appear more popular and influential than they are. While this may seem like a quick way to boost one’s follower count its own set of risks. Brands collaborate with influencers because they have a loyal fan base that trusts their recommendations and engages with their content regularly. When you buy fake or bot accounts, you’re deceiving both yourself and the brand that you’re working with. Brands nowadays use tools and Social Blade to analyze a following before collaborating with them. These tools easily detect if someone has bought fake followers or not by checking their engagement rate and follower-to-following ratio.

Buying Instagram followers goes against the platform’s terms of service and leads to account suspension or even permanent banning. Usually these inactive accounts or bots do not engage with your content when they buy Instagram followers instantly fast delivery. While your follower count may increase overnight, your engagement rate will remain low as these fake accounts won’t like or comment on your posts. Influencers who resort to buying Instagram followers risk damaging their reputation in the long run too. If caught using bots or fake accounts by either brands or their followers, it leads to a loss of credibility and trust. Your audience won’t take you seriously if they find out that you’ve bought your followers instead of organically growing them.

Instead of buying followers should focus on creating quality content with their target audience. Engage with your current followers by responding to their comments and DMs. Use relevant hashtags and post consistently to attract new followers interested in your niche. It’s also essential to collaborate with brands whose values align with yours and those that offer products or services that you believe in. When you promote their offerings, it comes across as authentic and genuine rather than forced or insincere. While buying Instagram followers may seem like a quick-fix solution to increase one’s follower count, it’s not worth the risk for influencers looking to work with brands. Focus on building an engaged community by creating quality content and collaborating with the right brands. Keep your values and yourself in mind as you enter the influencer world.

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